Muhammad Zubair
Full-Stack WordPress Dev 🕸️ Bricks Builder Expert 🧱
Growth Marketer 🌱
⚡ About Me
Full-stack WordPress developer with expertise in optimizing web performance and growth. Experienced in applying growth marketing strategies to boost user engagement and conversions, with a proven record of enhancing acquisition and retention.
👋 Contact
- [email protected]
- linkedin.com/in/yo-zubair/
- (+1) 505 39 499 39
💼 Experience
2024 - Present
WordPress Dev & Growth
Core Framework
2020 - 2024
Head of Marketing & Growth
Codename One
Overseeing and executing growth marketing efforts to optimize the funnel for acquisition, conversion and retention through organic and paid channels, A/B testing and data analytics.
2019 - 2020
Growth Marketing Lead
FireKamp - US (Remote)
Helping build and grow company’s digital products. Running company’s websites, managing app store listings and social media.
Achievements/Tasks
🔸 Executing digital marketing campaigns on social, search and display channels through competitive and audience research.
🔸 Building, designing and managing a portfolio of WordPress websites end to end from the ground up.
🔸 Conversion and UX optimizations through A/B testing.
2018 - 2019
Growth Executive - Digital Products
Telenor Pakistan (Contractual)
Product Management and Growth Marketing
Achievements/Tasks
🔸 Doubled the organic search traffic through SEO & ASO.
🔸 Monitoring & reporting of actionable metrics through interactive dashboards.
🔸 Tweaking the growth funnel to optimize acquisitions, conversions and retention.
2016 - 2017
Digital Marketing Expert
NineSol Technologies
Marketing – Mobile Apps & Games
Achievements/Tasks
🔸 Helped apps & games to rank #1 for relevant keywords on Google Play Store through ASO.
🔸 Assist with the product life cycle of apps and games through design, development, QA and digital marketing.
🔸 Closely monitoring and reporting data through Google Analytics, Play Console and Firebase.
2015
Sales Executive Intern
Pakistan Broadcasting Corporation
Sales internship
Selling of air-time to prospective clients.
2012 - 2015
Brand Ambassador
Bulls Eye Communications
⛑ Volunteer
2019 - 2020
Sponsorship Marketing Volunteer
Google Developers Group - Islamabad
Sponsorship Marketing campaigns for funding the events of GDG Islamabad.
2019
Guest Lecturer - Growth Hacking
COMSATS University
Invited to deliver a guest lecture on Growth Hacking to the final semester of marketing students.
2012 - 2015
Organizer
Pak-China Business Forum
🇵🇰 🇨🇳 Organizer at Pak-China Business Forum 2012-14 and member of Foreign Service Facilitation Committee for Pak-China Business Forum 2015.
🎓 Education
2012 - 2016
BS (Business Administration)
Marketing
COMSATS University Islamabad.
👋 Contact
- [email protected]
- linkedin.com/in/yo-zubair/
- (+1) 505 39 499 39
🧩 Skills
🛠️ Stack
Web/CMS: HTML, CSS, WordPress, Bricks Builder, ACF, Core Framework, WooCommerce.
Data Analytics: Google Analytics, Search Console, Google Tag Manager, Looker Studio.
SEO/ASO/SEM: Screaming Frog, SEMRush, Google Ads, Play Console, App Store Connect, Firebase.
SMM: HootSuite, Buffer, Meta Ads.
Automation/CRM: HubSpot, Mautic, Crisp, Apipheny.
Design: Figma, Photoshop, XD, AppMySite.
Video: Filmora, Premiere Pro, After Effects.
Others: Google Optimize, Google Sheets, GitHub.
⭐ ACHIEVEMENTS
🚀 Successful launch of Grub on Product Hunt, an open-source food delivery app template (UI toolkit) in Java/Kotlin.
🌱 Growth Hacking of Goonj (Telenor’s agnostic brand) – Increased organic search traffic acquisitions by 50% through SEO & ASO.
🧪 Conversion & UX optimization of this and this landing page. Ran & monitored A/B tests through Google Optimize and Hotjar.
🔥 Increased conversions upto 30% with SEO, ASO, SMM and Content Marketing.
🛠️ Websites/pages built/redesigned from the ground-up:
snookerfreaks.com
codenameone.com
firekamp.com
flyundervpn.com
reviewcroc.com
baebasics.com
mimik.app
🎱 Founder & Owner of Snooker Freaks – 300k+ followers and 10M+ views on Facebook, Instagram, Twitter & TikTok combined.
🎖️ CERTIFICATIONS
Growth Hacking with Digital Marketing
Eazl
Web Development Bootcamp
London App Brewery
Google Data Analytics Professional Certificate
Google
Technical Analysis Bootcamp
Sarmaaya.pk
Advanced Google Analytics
Google Analytics Academy
Fundamentals of Digital Marketing
Google Digital Garage
Google Ads Search & Display
Google Ads Academy
Scrum Fundamentals Certified (SFC)
SCRUMstudy – Accreditation Body for Scrum and Agile
Design Sprint Nanodegree
AJ&Smart (Udacity)
💬 Languages
English – IELTS 7.0
Full Professional Proficiency
Urdu/Hindi
Native Proficiency
❤️ HOBBIES
Snooker 🎱
Fitness 💪
Motorbiking 🏍️
Kamran Pirwani
FireKamp
+1 (415) 864 9166
[email protected]
Russell Anas
Telenor Pakistan
+92 (345) 944 0979
[email protected]
Bilal Abbasi
NineSol Technologies
+92 (300) 5024 928
[email protected]